CAPELO collaborated with New York-based MNA to design the first New York flagship store for luxury retailer, Watches of Switzerland, located at 60 Greene Street, in the heart of the fashionable SoHo district of New York City. With more than 8,300 square feet of retail space over two floors, the boutique has a stylish palette of materials including exposed brickwork and polished plaster walls, oak floors and tin tile ceilings.

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The store brings a welcome addition to the New York retail landscape by offering a shopping experience that includes timepieces from longstanding Watches of Switzerland brand partners along with vintage timepieces, an inhouse cocktail bar, a curated library of watch books and an evolving collection of photographic artwork.

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Photo credit – Peter Murdock